Whether you consider them as indispensable or a necessary evil, hair straighteners are hot again .
To say that the straightening world is competitive is something of an understatement. Straight smooth hair is one of our most wished-for features. Even people with straight hair generally want it tamer and without frizz , thanks to the celebrity culture we are always on the look out to find smooth sleek and shiny hair .
With revolutionary tri-zone technology the GHD platinum white styler uses safer-for-hair heat to help make your hair healthier, stronger and shinier as you style. The heat is delivered evenly and constantly using patented tri-zone technology. Six intelligent sensors, three in each plate, deliver the optimum heat for styling and therefore give you our best-ever performance. Styling with GHD platinum is proven to be kinder to your hair colour as well as reducing hair breakage by over 50% and increasing shine by 20%… Now i know that has caught your attention…..
This fab styler also features a 30 minute sleep mode to give you peace of mind, a heat-resistant plate guard and universal voltage, so you can take your styler with you wherever you want.
Another development is the addition of hair-conditioning technology. Both Remington’s and Mark Hill’s new straighteners have ceramic plates that are infused with argan oil to moisturise the hair, but the biggest advancement is in “refillable” straighteners that have separate tanks for water or other moisture-infusing ingredients. Two years ago, the L’Oréal Professionnel SteamPod created a sea change with its water chamber to “steam” instead of “iron” the hair – like using a steamer rather than an iron. A new, lighter and more stream-lined version , SteamPod 2.0, launches this month. It’s exciting because hair specialists will tell you that, ordinarily, humid conditions are the enemy of sleekness, but this steam pod is said to achieve the softest, silkiest hair we’ve ever had from straightening. I KNOW…
The other major advancement is in the way straighteners are used: it shouldn’t be about ironing the hair straight, pulling down from root to tip, but instead, it’s about using your hair iron as a finisher. Use it on a half-head, from above the ears, and lift the hair as you would do when blow-drying, so you’re still getting bounce and volume at the roots. And work lightly. Never spend more than 10 minutes straightening your hair. Straighteners should be a finishing treatment, not a starting point.